Hello
ODK history lovers
Victa was at the beginning of its ‘second peak’ when it
introduced the
Series Seventy Mark Two for the
1971-72 season.
The introduction of
decompressor engines and ZIP starting
enabled Victa to limit the influence of the 4-stroke in their 1970s mowers.
In the 1960s, Victa’s were primarily 4-strokes, and even the
two-strokes relied on 4-stroke starters! Victa’s top-end mowers
were four-strokes! This must have irritated Victa …
Here I present the
1972 Professional model brochure that
introduced the
Super 24 and other Victa Professional mowers.
Note the deliberate colour change – Victa
green to Victa
red.
Isn’t the colour red a warning colour ...?
Note the clever use of colour – with “Professional Work Force"
presented in
green, and the large Imperial was painted in
green.
The rotaries are all …
red! Can this be explained? ... I think so ...
I note that in the early 1970s – in domestic brochures - Victa refers
to these professional mowers as the “Skilled User Range”. The change
in terminology seems to explain the different marketing approaches.
Of course, a domestic user could buy any professional range Victa,
even if they were not a professional. They were 'skilled users'.
Victa ran a balancing act between domestic/professional
and safe and less-safe mower designs.The 1971-72 Professional mowers were:The Victa
Super 24The Victa
Special – 125cc & 160cc
The Victa
Imperial 24”
The Victa
Utility - 125cc & 160cc
TOTAL = 6 models.
TO BE CONTINUED …