Where the plastic pulley(in your picture) is, the rope that goes through the alloy housing is where you pull the rope up and into the cut out of the plastic pulley.
You then wind the in a clockwise direction and if you don't get tension you will have to go to parts list and manuals area which has pictures of the starter.
Regards,
Bruce
Please do not PM me asking for support. Post on the forums as it helps all members not just the individual.