PART THREE - Analysis & CommentThe
Presto was advertised widely and sold across Australia, in small towns
and cities alike. Its main competition would come from
Qualcast Australia,
Crowe Engineering,
Clyde Engineering. and
Purcell Engineering.
The
tariff restrictions introduced by the Australian Government in about
1930 clearly did their job in establishing an
Australian lawnmower industry.
It is important that I stress a key point at this juncture: All of the
companies (above) were not small companies. Our lawnmowing industry was kick-
started by deliberate government policy and our first lawnmowers were made by
heavy industry firms - who had the capacity to mass produce human-powered
machines that were now competitive with the mostly American imports.
The Americans had dominated this sector since the late 19th century, and
their stranglehold was broken by competitively priced Australian mowers.
Post war the Presto appears to have not been updated when production
resumed in about
1946. By 1949, there would be significant competition
from the new kids on the block ... the newly designed
Ogden and
Pope machines, with their rubber-tyred alloy wheels, tubular handles and
beautifully enameled colours.
And, of course, all of this in the context of
rising prosperity and the
emergence of
power lawnmowing for the masses. Not just cheaper sidewheel
power reel mowers, but the rotary revolution, which really started in
1948 (with the
Tecnico), and this new sector would eventually push (pun intended)
the pushies to near extinction by the 1960s.
Presto - 'the magic mower' - had lost its magic.
The rest is history.--------------------------------
Jack