Hello
ODK history lovers
In the old days the great lawnmower makers would produce large
illustrated
catalogues covering their respective range for particular
years. The catalogue was definitive in outlining models offered for
a year. Many of these catalogues were colourful and beautifully
illustrated and … costly to produce.
These catalogues were distributed mostly to brand
importers acting as company
agents (in other countries), and then through
their
dealer networks.
By the 1960s, mower makers became more
flexible in catalogue
production. Ransomes, like many, adopted the
folio approach,
using individual brochures that could be
collated in a folio that
could be
updated from time to time.
If a particular model did not change, then the particular
document was kept in the folio. If a model was changed,
or a new model introduced, then a brochure was added to
the folio.
Here I present a
Ransomes Folio from the
early 1960s.
It
collates about a dozen model brochures offered at that time.
The folio cover is embossed with the company’s then current slogan:
Ransomes Mow the World. Beautiful!
![[Linked Image]](https://www.outdoorking-forum.com.au/forum/images/jack/ransomes/ransomes_folio_01_01.jpg)
MODELS COVERED: Mercury 16” MK1 petrol reel mower
Mercury 16” MK3 battery electric mower
Marquis 18” MK2 petrol reel mower
Marquis 20” MK3 petrol reel mower
Meteor 20” & 24” MK 2 petrol reel mower
Antelope 20” MK2 petrol side-wheel reel mower
Matador 24” MK1 petrol reel mower
Mastiff 30” & 36” MK1 petrol reel mower
Verge Cutter 30” MK 7 petrol reel mower
Motor Mower & Roller 40” MK1 petrol reel mower
Mini Gang Mower 60” MK1 Matador with Junior Gangs
Junior Power Gang Mower 66” Verge Cutter with Junior Gangs
Sportcutter and Magna Gang Mowers
TO BE CONTINUED ...
![[Linked Image]](https://www.outdoorking-forum.com.au/forum/images/jack/ransomes/ransomes_folio_01_thumbs.jpg)
![[Linked Image]](https://www.outdoorking-forum.com.au/forum/images/jack/icon_related_reading.jpg){kind=icon}
