OutdoorKing Repair Forum Forums The History Forum Model Histories SCOTT BONNAR Models BOOKLET - Domestic Range - c1973

Hello ODK History Lovers
This 16-page booklet is a great historical record for Scott Bonnar's domestic
range for the 1972-1973 season - the 1973 Range:

Model 35 - Side-discharge Utility Mower
Model 38 - Power Edger
Model 45 - 14" 17" 20"
Model 45 - Mains and Battery
Model 49 - Medium-arch Rear Catcher
Model 72 - High-arch Rear Catcher

The booklet is cleverly structured: 7 pages for reels; 2 pages of
sporting photographs; 7 pages of rotaries, (and including the edger,
parts and service).



TO BE CONTINUED ...

PART TWO - Lawnmowers & Sport
One noticeable feature of this booklet was Scott Bonnar's clever
associating their Professional Range to their Domestic Range to
Australia's love affair with SPORT.

This was a simple but effective advertising technique that drew on the
prestige of the Scott Bonnar brand = with their products being used at
well-known professional sporting locations and events - bowling greens,
golf greens, cricket pitches, racing tracks - Note the front-page slogan:
"The Brand the Professionals Choose". Brilliant!






TO BE CONTINUED ...

PART THREE � The Booklet
This booklet comes from my collection and it is in good condition for its age.
As always, I make it available for download for personal use.