PART EIGHT - CommentaryMofast Mowers didn't last for that long. The earliest advertising dates from early
1957 and the last from early 1962. Some information is known about the Atom
Distribution Company, but nothing about the manufacturing side of things.
I believe the enterprise started in
1945, when
Charlie Tull (1917-1997) and his
partner
Gil Nicholls registered the
Ezycut Tool Company and the
Seacraft
Manufacturing Company. They proceeded to design and produce various Ezycut and Atom power tools (woodworking),
Lawnmowers, Outboard Motors and Plywood Dinghys etc. They built yachts at Parkdale
and were keen sailors. Atom was formed in 1954 with a capital of £100,000 to
distribute these products. Lawnmowers, then, were a later venture.
Their most unique feature would have to be the streamlined bases, and the tanks on
the Deluxe models. These were otherwise competent late 1950s rotary mowers with some
nice fatures.
Atom's biggest customer appears to have been the
H.G. Palmer Group who frequently
advertised the small Mofasts. Mofasts were probably sold in all the Eastern States.
There is clear evidence that Mofast made at least one store brand - the
Park Lanefor
Waltons.
Mofasts are rare today and should be considered highly
desirable and
collectible.
The rarer machines appear to be the larger models, particularly the 20 inch 'Giant'.
Clearly the designs were not really suitable for the 1960s; the biggest drawbacks
being the lack of grass catchers and safer bases. A large range of 'utility' mowers
was simply just not the formula for success in the new decade. So I guess Atom was
not prepared to re-invest in a new range of side and rear discharge catcher models.
That's a pity ... because they probably would have looked fantastic!
The rest is history.-------------------------------------
Jack ![[Linked Image]](https://www.outdoorking-forum.com.au/forum/uploads/usergals/2016/04/full-7392-27915-1957_04_cumberlandargus_10april_p12.jpg)
![[Linked Image]](https://www.outdoorking-forum.com.au/forum/uploads/usergals/2016/04/full-7392-27916-1959_01_cumberlandargus_07january_p7_detail.jpg)