OutdoorKing Repair Forum Forums Collectors Corner Collectables VICTA - Magazine Advertisememnt - 1957

Hello ODK Collectors

By 1957 the rotary revolution was well under way and Victa had, to date, 100,000 lawnmowers
roll off the assembly line. It was Victa time!

Victa had always been heavy and regular advertisers in newsprint, but full page (A3), full
colour advertisements in the Australian Women's Weekly was something special. They began in 1956.

There were two classic colour advertisement ads that Victa used in 1957 - this one for the Rotomo,
and the other, for the Automatic. This ad is in perfect condition (with only slight discolouration)
and comes from the AWW, 6th march, 1957. [Available for download]

This ad juxtaposes two couples: established residents, Gordon and Madge with their velvet-smooth lawn;
and new arrivals, Bob and Vera, with their jungle growth. All very entertaining.

Great ad, thanks Jack