OutdoorKing Repair Forum Forums The History Forum Company Histories BOSCLIP Company - c1950s

PART FOUR – Electric Massage Pillow
The significant change for 1962 was a company name change that
better represented the future direction that Joe Boseley would take.

The Boseley Clipper Company became Bosclip Distributors Pty Ltd.
The focus would be marketing and distribution, and not manufacturing.

I think Bosclip’s first big success would have been the Electric Massage Pillow –
a product imbued with more than a splash of snake oil – “Sleeplessness, Fatigue,
Slipped Disc, Aches and Paints, etc, Arthritis and Rheumatism.”
But maybe it did honestly bring “Relief from Tension”.

Over the years, other claims were made too … relief from ‘Muscular Spasms’
and ‘Sinus Congestion’. All somewhat fanciful Wild claims accompanied by
user testimonials – all traditional advertising techniques that presented the
pillow as a health product!



The thing to note was who was retailing this 'wonder pillow' … the big retailers,
including David Jones’, Nock & Kirby, Anthony Hordern’s, and ‘All Good Stores’
including chemists. This was a successful product!

The Electric Massage Pillow is still being sold in 2019 but as the
Bosclip Electro-Magnetic Massage Pillow. Remarkable!

Advertising over this long period also suggests that the pillow could
also promote breast enlargement … see the gallery below …

TO BE CONTINUED …