OutdoorKing Repair Forum Forums The History Forum Company Histories BOSCLIP Company - c1950s

PART NINE – Boomerang Pillow
My best guess is that the Boomerang Pillow was Bosclip’s last
big-selling product of the 20th Century. Amazingly, the Boomerang
is still being sold by Bosclip in 2019!

Boomerang was always a clever name – combining the unique
pillow shape with connotations of ‘Australia’. But I feel there was
another deliberate advantage to using this name: Bosclip
capitalised on its brand name to reflect the first ‘Australian Made’
campaign logo on many of its advertisements.


SOURCE: https://logos.fandom.com/wiki/Australian_Made

The first Bosclip ads I have found using the AUS-made logo appear in 1971 –
just prior to the release of the Boomerang pillow.

The Boomerang pillow was advertised widely and sold through large
department stores and other outlets. Typically, Bosclip advertising
included the therapeutic benefits of its use.



I guess pillows were Bosclip’s main product in the last decades of
the 20th Century. In fact, Bosclip advertised they were ‘The Pillow
People’ in 1984.

The gallery below shows a selection of Bosclip products at this time:
The Boomerang pillow, the Electric Massage pillow, and the enduring
Bosclip garden edger.

TO BE CONTINUED ...