G'day Mowerfreak and all vidsters
This is getting close to the bone for this company.

Sears, Roebuck & Company - a proud enterprise founded in 1893 -
is now struggling to survive. It was once such an American giant.

https://en.wikipedia.org/wiki/Sears#Further_decline_and_bankruptcy

Many thanks for sharing
----------------------------------------
Jack

FYO: 'Craftsman' was an original trademark of Sears.
My best guess is that that brand name was not trademarked in AUS -
enabling the MSAA and others to use it here.