G'day all punters.
Monaro was certainly used, as well, on high-arch alloy-base machines.
It was indeed; here are a couple of Trove ads for those.
Eric Andersons 25/1/77
http://trove.nla.gov.au/newspaper/article/224511532Young's 4/10/79
http://trove.nla.gov.au/newspaper/article/110602591 Interestingly, this ad claims the Monaro is 'Made by Victa exclusively for
Young's'!
These are listed as 'Store Brand High Arch' models when they first appear in the VictaCode 'quick reference parts book 1970-1991', for the 1977-78 model year.
Later on, from 1980-83, they were listed as the 'Mayfair High Arch' model.
My best guess is that 'Mayfair' was too upper-class for egalitarian Australia - at that time.
'Monaro', like 'Torana', captured the Australian spirit.
Mower followed automobile.
Well, the Mayfair series was the 'generic storebrand' which was sold through department and hardware stores who didn't order large enough quantities at one time [i.e. for 'single drop' delivery] to qualify for their own 'house brand' labels.
They weren't sold through Victa servicing dealers, as far as I can recall.
As retailer buying groups gained in supply chain dominance [from about 1970 onwards] within the appliance trade, the Victa 'house brands' proliferated; at the expense of the Mayfair branding, I'd think .
