PART TWO - THE EARLY ADVERTISEMENTS:-The earliest advertisement I have found dates from
1925, and the mower is advertised by
the then famous
John Danks & Son of Pitt Street, Sydney - a major retailer. Of special
note is that the mower is advertised as a
New Moon, suggesting that this was the brand name
given to it by
Lark, Parkes & Company. Here is the relevant (cropped) part of that ad.:-
Two features are worth mentioning here. The first is "strength and lightness". The photograph (above) and
illustrated ads.(below)strongly suggest a frame made of aluminium! For the mid-1920s that's amazing; the
only other manufacturer using alloy for a power mower at that time was J&P Engineering of Leicester, England.
The second feature is the 'special attachment' accessory that "will cut grass up to 12in. in length."
One can only speculate what attachment could do that! These machines were made in 14in. and 21in. variants.
THE 1928-1929 Advertisements:-I have found about a dozen ads. dating from
1928 and
1929. Here two distinct models are presented:
The original
Type A reel/roller and the
Type B sidewheel power mower. It is confirmed in the
advertising copy that the Type A did use an aluminium and steel frame.
Here are representative advertisements:- Again, two features are worthy of note. The first is that the reel could be removed for servicing
without dismantling the frame; the second is the 'safety clutch' that prevented damage to the reel and
bottom blade from shocks, such as stones, etc.
After 1930, the New Moon disappears. First, was this the first purpose-built Australian lawnmower engine?
Second, this was an advanced machine for its day - alloy frame, safety clutch, and
quick reel removal. I wonder what happened to the wonderful
New Moon and its creators?
All very interesting.----------------------------------------
JACK