It is long overdue in presenting this 1974 catalogue of Victa mowers.
Context: After almost two decades, Victa was still innovative. For many, the 1970s Victa range would signify the greatest period of Victa lawnmowers. For some, it signified their childhood.
What's new for '74? The new Series 70 MK3 engine is standard across the domestic range, and Victa introduces its new VC Sports machines, in their pumped-up colours.
Alan Moffat makes his first appearance in Victa advertising, again reinforcing the intended connection between the fast and exciting world of motorsport and ... mowing the grass.
This brochure is divided into three parts, each covering a few pages of the 16 page catalogue of the mid 1970s Victa range. Enjoy!
COMMENT: This is such a clever TV ad. Note how the Senior Citizen Centre setting is balanced by the youthful scouts using some of the mowers. This is about Victa's capacity to build community. And doesn't the actor Tony Bonnar (from Skippy) make an appearance? And doesn't Gordon Chater (Mavis Bramston Show) do likewise?
I love Alan Moffat as the service station attendant. And look at that purpose-built riding seat for Noel Brophy! I wonder where that is now?
Combine all this with the famous catchy jingle of 'Zip on the doo-dah' and Victa had money in the bank - green-gold - Texas tea - Milperra money.
I wonder how much Victa paid to modify that Hollywood ditty ? ...
Last edited by CyberJack; 04/08/1903:25 PM. Reason: Increased funny factor.