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Joined: Nov 2013
Posts: 6,938
Likes: 278
Forum Historian
Hello ODK history lovers
Ransomes is a company that needs little introduction to
the grass machinery enthusiast. They were the first company
to hold a licence for Budding’s Patent lawnmower in 1832.

This brochure, from the 1970s, represents the Ransomes
domestic reel mowers of the day. They reflect a changing world.

The once extensive Ransomes catalogues of the early and
mid-20th Century fade away as a mere handful of reel mowers
represent the 1970s line-up: -

The Ransomes Sixteen, the Marquis, the Twenty-Four, the Antelope,
and the token push roller, the Ajax. How times had changed!

[Linked Image]

Of course, Ransomes had been pushed into a corner
with the World-wide ‘Rotary Revolution’ taking hold.

To Ransomes’ credit, a diminished domestic range was sensitive
to their heritage, rather than engaging in the race-to-the-bottom
with the making of toy-like reel mowers.

Ransomes would exit that once brightly lit stage with dignity
and focus on their professional mower range.

I guess that’s where the viability of the company lay.

TO BE CONTINUED …

1 member likes this: Asteroid
Membership information
Joined: Nov 2013
Posts: 6,938
Likes: 278
Forum Historian
PART TWO – The Brochure
This is a necessarily large A4 size brochure of four pages.
It is also a clever brochure because it has crease lines that
intended it be folded in half longitudinally so as to give us eight panels!

Why? The reader is invited to “Take the broad view” and unfold it.
It’s a clever trick that makes a smaller range look greater than it is.

This brochure is from my collection and it is in good condition.
As always, I make it available to members for viewing or as a quality download.

[Linked Image]
[Linked Image]

Attached Images
ransomes_domestic_c1970s.pdf (936.74 KB, 9 downloads)
RANSOMES DOMESTIC REEL MOWER BROCHURE c1970s
1 member likes this: Asteroid

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