PART TWO – The 1940sLew Griffiths experienced a frightening incident in
1942, and suffered
a terrible accident at a
RAAF facility in
1943. After some time in hospital
he was discharged and returned back home.
The earliest advert I have is a classified ad for the sale of a car, a 1926
Essex Super Six. I’m guessing that was Lew’s home address at the time
[132 Station Road, Booval], and I guess that the selling of the Essex was
to part-finance a new venture – a lawnmower repair shop.
https://en.wikipedia.org/wiki/Essex_(automobile)The earliest ad for the business dates to late
1945, and just down
the road, at the corner of
Station and Glebe roads. This is why
I date the business to
c1944 … Lew begins business at home
and then moves to a local business address.
This makes sense to me; considering that just a bit later this newsprint advert appears: -
The above ad is fantastic in that it puts the 1966 Victa article [Part 1]
into a fuller context!
This is all about accidents! It’s a ‘falling into a career story’.
After discharge from the
RAAF, Lew buys a lathe for ‘occupational therapy’.
A friend then asks Lew to sharpen his pushie.
Lew used his mechanical ability to create a self-designed
grinding machine for reel lawnmowers! The rest is history.
I should remind folk that - during the war years – there were no
lawnmower imports, nor local production (except for specific goals,
like airfield mowers). Imported or local spare parts were, likewise
prohibited. Reel grinding machines were imported and also banned.
Everything went to the war effort.
Lew had to do everything himself!Lew was ambitious. He not only collected and delivered pushies with
his bike and sidecar, but he had an ‘arrangement’ with another
Ipswich business …
It would appear that for a short period, Lew would advertise as
The Ipswich Lawnmower Sharpening and Repairing Service. Very quickly, Lew would revert back to
L.W. Griffiths and that
famous slogan,
“The Lawnmower Specialists.”The last newsprint ad I have from the 1940s dates to
1947.
Note that Lew’s business pre-dates the rotary revolution that
would soon make itself know in Australia and New Zealand.
However, note that the firm was fitting
petrol motors to pushies
by this time. That is an important point – because my reality
is that power lawnmowing was first made available to the
working class via powered reel mowers, not rotaries.
Australia rotary lawnmowers would have their day ...
but a bit later.
TO BE CONTINUED ...