Hello ODK Victa Lovers
Victa was the most successful Australian lawnmower maker of the 20th Century.
They did everything so well!

This series of posts covers the general consensus from commentators:
that Victa became Number One by offering great products at the right price,
had an organised and motivated Australia-wide dealer network, offered brilliant
service and spares, but most of all, knew how to sell a mower!

This series of TOPICS discuss the memorable phrases, slogans and campaigns
used in Victa Factory print advertising (newsprint and magazines) for the first decade
- from 1951 to 1959.

This particular Topic covers the first four years.
Subsequent years will be discussed individually.

I think members should see how Victa selling Victas changed over the years ...
from the simple, short classified ads penned by Merv in the early 1950s to the full-
page spreads and disciplined season-long campaigns by Victa's Marketing
Department of the late 1950s.

I guess it's my personal tribute to Merv Richardson.

[Linked Image]
Richardson, Mervyn Victor (1893-1972)

TO BE CONTINUED ...