The article you linked to suggests this store that opened in Tamworth was peculiar to that town only, perhaps as some sort of one off experiment by Woolworths at the time.
Not really
Mowerfreak.
Woolworths rapidly rolled out Big W across Australia in the 1960s.
No one-off experiment. Big W was in every major capital city by the
end of that decade. Stores were branded as 'Woolworths BIG W'.
No surprises what the
big large 'W' stood for then ...
I have no doubt that mowers were sold at Woolworth's variety stores.
There appears to be some 'cross-over' within the group.
No surprises there.
'Chevron' is certainly a Woolworth's store brand.
In the 1970s, where would one have bought a Woolworths Chevron?
Why none other than Woolworth's Big W stores!
I don't believe Big W came onto the scene until well into the early 80s. That mower base is from the 70s and has the old Woolworths logo that was never used with Big W.
![[Linked Image]](https://www.outdoorking-forum.com.au/forum/images/jack/misc/logo_bigw.jpg)
In any case, that's an impressive gallery of store brands that
Gizmo has given us.
Cheers----------------------------
Jack
