OutdoorKing Repair Forum Forums The History Forum Model Histories SCOTT BONNAR Models BOOKLET - Domestic Range - c1973

PART TWO - Lawnmowers & Sport
One noticeable feature of this booklet was Scott Bonnar's clever
associating their Professional Range to their Domestic Range to
Australia's love affair with SPORT.

This was a simple but effective advertising technique that drew on the
prestige of the Scott Bonnar brand = with their products being used at
well-known professional sporting locations and events - bowling greens,
golf greens, cricket pitches, racing tracks - Note the front-page slogan:
"The Brand the Professionals Choose". Brilliant!






TO BE CONTINUED ...