PART TWO - Brochure 01 - c1951
In early 2017, three Precision Mowers' brochures were identified by Warrick Hansted
and Grant Simpson. These are the first brochures that have come to see the light
of day on the internet.

The first brochure I date to c1951. It presents as a simple, small bi-fold printed
on both sides. The brochure, in only covering the electric models, suggests this is
the earlier of the three brochures presented in this record.

Of particular note is the 'justification' for electric power ..."Bowling Greens and
Croquet Lawns are All Electrically Powered Why Not Yours?" This was largely true -
with the great Scott Bonnar commanding the market for electric greens mowers. But
also, note the careful and detailed instructions for the position of the power cord.
It appears that the few recorded fatalities (electrocution) were caused, in part, by
running over the power cord!

Note that the Precision electric mowers were offered in push and self-propelled forms,
and specific mention is made to the donor reel chassis - a Qualcast ball bearing model.
And, of course, the "It's Easy!" had to be augmented by the gender stereotype of the day.

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Attachments
precision_brochure_01.pdf (349.8 KB, 8 downloads)
PRECISION MOWERS - BROCHURE - c1951