the timing is out .this will make it hard to start or impossible.
lining up the two timing dots on the crankshaft and the govener thingy in the crankcase.this makes the exhaust valve opening for about 1/4 start of the pull( to make it easy)then it will start no prob. as it is new you should not have any other problems unless you did not go the 6 mm over tdc before you set the tappets. oil out, crankcase off. line up dots. they are designed to start easy.
just my 40 dollars worth.
sean