PART TWO:

It was only after the third stage of the extension program of the Villiers factory
that it was officially opened by the Premier of Victoria, H.C. Bolte, on December 15, 1957.
Villiers took out paid advertising in major newspapers to record the event.

Of particular interest was the coverage given to the opening in the Sydney Morning Herald.
Pages of features and associated advertising were devoted to the event.
In the next two posts I would like to explore page 35 and 36 - the key pages - as paid-for
advertising by the Villiers company(s).

Below is a general layout of page 35:
Detail will follow in the next post.

All very interesting.
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JACK
[Linked Image]