OutdoorKing Repair Forum Forums The History Forum Model Histories AUSTRALIAN Rotary Models PINNOCK-VILLAGER - Brochure - c1965

Hello ODK histroy lovers
It�s not a straight-forward thing to discuss the Pinnock-Villager lawnmowers of the mid-1960s.
Much of what I say is provisional, but I�ll give it a go.

My take on this is that Villager was a very successful 1950�s lawnmower maker �
but it struggled in the 1960s. The reason is simple: by the 1960s the AUS lawnmower industry
consolidated, with about half-a-dozen key players. The vast majority of the small 1950s
lawnmower makers just vanished! Villager was in a sort of half-way house.

Some smaller players found a niche market!

Villager must have struggled, and partnered with the seemingly successful Pinnock Group
of companies. Pinnock made a very well-known sewing machines at the time.

It was Pinnock that supplied the life-blood to Villager � the capital required to introduce
new models and designs, rather than their older toe-cutters of the 1950s.

Pinnock also had a ready-made dealer network across Australia.

Because this topic is about their 1965 brochure, introducing the 1965 Pinnock-Villager
�Lawn-Cats�, I am reluctant to expand on company history here.

Let me say this: elements of the Pinnock Group acted illegally, to the extent that I think
they were the substantive cause of the demise of the great Villager lawnmowers that
folks loved. Pinnock-Villager manufacture ceased in the late 1960s.

The Villager lawnmower was no more.

TO BE CONTINUED ...