PART TWO – The Booklet
This second booklet from 1977 is good evidence of how the major
garden products sellers embraced flexibility. They did this because
the AUS mower makers – in becoming garden products companies
– also became importers!

This booklet is almost identical to the early 1977 booklet, but look
at the changes! These reflect the reality – and flexibility – required
for the modern age. Yes, OEMs still held firm to season years, but
needed to be flexible with products made beyond their control –
the imported stuff.

I see this at this time with other major mower makers too:
they kept range years, but were prepared to add, change or introduce
new imported products during a season as they saw fit to do so. Notes: -

[1] The Electro 35 is a clear example. In the early season it was “Planned
for release later this season.” We would see this in differ colours in this brochure.

[2] Note that the 14” Reel Mower [Model 690894] would change colour
mid-season … from green to red.

[3] Note the major changes on the last page. We have the new Toro Rider
models 6900966 and 6900974. These appear to replace the 6900860 from
the early season booklet. We also have another new product, the 6900780
Toro Lawn Vac.

[Linked Image]
[Linked Image]

Attachments
sb_booklet_02_c1977.pdf (2.79 MB, 21 downloads)
SCOTT BONNAR - SECOND RANGE BOOKLET c1977