PART TWO – The Booklet
This second booklet from 1977 is good evidence of how the major
garden products sellers embraced flexibility. They did this because
the AUS mower makers – in becoming garden products companies
– also became importers!

This booklet is almost identical to the early 1977 booklet, but look
at the changes! These reflect the reality – and flexibility – required
for the modern age. Yes, OEMs still held firm to season years, but
needed to be flexible with products made beyond their control –
the imported stuff.

I see this at this time with other major mower makers too:
they kept range years, but were prepared to add, change or introduce
new imported products during a season as they saw fit to do so. Notes: -

[1] The Electro 35 is a clear example. In the early season it was “Planned
for release later this season.” We would see this in differ colours in this brochure.

[2] Note that the 14” Reel Mower [Model 690894] would change colour
mid-season … from green to red.

[3] Note the major changes on the last page. We have the new Toro Rider –
models 6900966 and 6900974. These appear to replace the 6900860 from
the early season booklet. We also have another new product, the 6900780
Toro Lawn Vac.

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[Linked Image]

Attachments
sb_booklet_02_c1977.pdf (2.79 MB, 21 downloads)
SCOTT BONNAR - SECOND RANGE BOOKLET c1977