The Pope 'better way to water ad' where the guy breaks the pull rope on a Victa lawn keeper with a briggs on it (and the wife goes 'that was clever Frank'), look closely at the plug lead.
The bloody thing is disconnected - no wonder it won't start.
Although, at least it sort of discourages people from doing the same stunt - pull the cord so hard it snaps.
And the Wallet Wizard ad mower is some sort of Chonda - so no great loss in either case.