OutdoorKing Repair Forum Forums The History Forum Model Histories AUSTRALIAN Power Reel Models MOBILCO - Power Reel Mower - c1954

PART FOUR - BROCHURE
This brochure comes from my collection and it is a recent find.

This is the only brochure I know of for the Mobilco 14 Inch reel mower.
I suspect it is the first - maybe only - brochure for this reel mower.

The Mobilco 14" Power Mower was heavily advertised and many survive
to this day. It was a great design in the neo-Atco style, but with many differences.



This fold-out brochure seems to mimic the Victa rotary advertising of the day -
with the slogan as well as the smooth handles the rough. Note the front-mounted
accessory, the rotary attachment. The Mobilco reel mower attempted a very brave
manoeuvre: to compete with the emerging rotary mower revolution of the 1950s!

A 3-inch V-pulley permitted a power take-off for other things: maybe a saw bench,
a lathe, or the Mobilco Rotary Attachment. The Mobilco 14" reel mower wanted to be
... everything!

Of course, the rotary attachment was ill-conceived - but understandable - given the
realisation that the original lawnmower design - the reel lawnmower - was now under
serious attack. But to place a rotary cutter in front of a reel was pretty desperate!