PART TWO - Detail

The interesting thing for me is the new terminology.
Victa's flagship would be the 'Sheerline', a word derived from naval
and maritime terminology. This thematic approach would usher in other
names of that ilk - Cadet, Envoy, Corvette, Commander ...

Note that the Standard is priced above the new-named 'Utility'.
This is a great signifier of the changing role for the 'toe-cutter' base.
The Standard could no longer be considered the 'standard' mower base.

The replacement name would be the 'utility' - a non-standard and specialised
name. Within a couple of years, the Standard would be dropped, and replace
with the entry-level, specialised, Victa Utility.

[Linked Image]
[Linked Image]