Well Norm,
I don't think it's just 'people', i.e. the average punter, who will be willing to shell out for a machine of this build quality. More the pro or semi-pro users - contractors, and clubs who have greens/pitches to maintain, would be most likely.
See my comments above about the WA 'lawnie' [contractor] scene.
The story circulates over there, that Jim Penman had to do a very fast revised version of his franchisee manual, after Jim's Mowing moved in on WA. Franchisees offering rotary mowing only services weren't in the hunt, as quickly became apparent.