Hi Kye and Jack,
Kye I'm surprised you didn't pick the name plate to be similar to mine!
Anyway I've had a play with the image from the website, can't improve it much, unlikely to add much to what you already know:
"LA?SON" = LAUSON
"... PETRO? EN?INE" = ... PETROL ENGINE
"... SERIAL..." = ... SERIAL NO
"LV30 109472" = Model + Serial No
".... INSTRUC?ION" = ... INSTRUCTIONS
