Hello ODK History Lovers

Sydney's Dimarco Brothers 'Sam and Joe' had one of the earliest authorised Victa dealerships,
selling Victa mowers from their first store at 63-65 Scott Street and then, later, at their two
stores at 121 George Street, Liverpool, and at 86 Broomfield Street, Cabramatta ... so not too far
from the Victa factory.

I guess their dealership was not exceptional except for the fact that one particular full-page
advertisement in the local newspaper from late 1956 included a story on Mervyn Richardson, with
direct quotes attributed to the man himself about the earliest days of Victa.

This set of postings, then, will give background about the Dimarcos in Part A.
I will then discuss, in Part B, one important full-page newsprint advertisement from late 1956.
Here we look at the marketing and selling strategy of the Public Demonstration. The final part,
Part C, will be a link to a sub-article dealing with that important Richardson featurette,
"He Mowed His Road To Clover."

[Linked Image]
[Linked Image]
The Biz, 11 November, 1959.

TO BE CONTINUED ...