PART TWO - Context

Post WWII, the move to civilian (non wartime) production was gradual. In some cases,
companies were faced with bloated workforces, and in order to survive, needed to find
and develop new products for the post-war consumer.

Tecnico, a radio company, played an important role during the war. They were
manufacturers of aircraft receivers, but also manufactured magnetos for Australian aircraft
engine production. They repaired and serviced these devices for all allied aircraft in
Australia. Domestically, they continued to sell their most recognisable products - radios
and radiograms for household use.

Post-war, Tecnico made the bold decision to raise capital and expand into other consumer
goods that were in demand by the Australian public. In addition to radios, Tecnico would
develop vacuum cleaners and floor polishers, and then lawnmowers, for domestic and export
consumption. Below is a beautiful advertisement from the magazine Woman from March, 1950.

[Linked Image]
[Image: CyberJack Collection]

TO BE CONTINUED ...