PART TWO - CONTEXT

Scott Bonnar, from the earliest days, had made residential lawnmowers, but the post-war
market added a new - and significant - layer of opportunity for the company. Post war
prosperity meant that, for the first time, a new class of Scott Bonnar owner was made
possible ... the working class!.

Increasing average incomes meant that John and Jane Doe could enter the power mower market
for the first time. They could trade in their old "pushie"; and trade-in the century-old drudgery
of mowing the lawn. From now on it would be leisure - barbeques, beehives and Bonmows!
Welcome to the 1950s!

In a rare print advertisement from April of 1954 (shortly after the release), Scott Bonnar
revealed their intentions. Note the beautiful phrase, "It's the people's mower at the
people's price":-

[Linked Image]
[Linked Image]

Priced between the Australian-made powered sidewheels and the reel/roller mowers
arriving from England, the magic price was 70/16/- -the lowest prices self-propelled
power mower in Australia". It was a 'sensation', or so the copy said:-

[Linked Image]

TO BE CONTINUED ...



Last edited by CyberJack; 20/02/19 11:56 AM.