OutdoorKing Repair Forum Forums The History Forum Model Histories UK & EUROPEAN Rotary Models HAYTER – Rotary Slashers – AUS c1951

PART TWO – Advertising
It would appear that Hayter mowers were sold here from
about 1951 to about 1956. After that, I think the Australian-
made machines simply took over.

Douglas Hayter’s first production mower was the 1947
walk-behind 24” Motor Scythe. This mower was introduced
here in about 1953.

However, Hayter’s first mower to be sold here was the
tractor-mounted Hayter Rotary Grass Cutter. Originally of
5-foot cutting width, this would become a 6-foot machine by
1953. These were marketed here as pasture and orchard mowers.

By 1954, Australian advertising was depicting Hayter rotary
‘gang units’ … producing a 12-foot cut [2 units] and a massive
18-foot cut [3 units].

Of importance is the change in marketing too ...
These mowers were now advertised as suitable for parklands
and golf courses – meaning they became cross-over mowers
[from agriculture to horticulture].

The gallery [below] is a fair cross-section of illustrated ads of
Hayter mowers of the day.