PART THREE – Australian Advertising
I wanted to match AUS advertising to the brochure [c1929] and
also understand why the Herkules was a big seller here.

In terms of technology, the Swedes had the edge, using ball and
roller bearings, and advanced gear trains – not inferior bushes
and spur gears. The machine was lightweight too.

I should also mention that the Herkules was sold through a
large and respected importer and manufacturer – the Baltic Simplex
company – a farmhouse name to any Australian farmer for most of
the 20th Century.

Here is a selection of AUS advertising from the day…

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