OutdoorKing Repair Forum Forums The History Forum Company Histories VICTA - News Cuttings - June 1963

Hello ODK history lovers
News Cuttings was Victa’s official news publication to its dealer network.
Introduced in the late 1950s, it would be no more than a few pages in length.

This Mid 1963 issue is of interest because of two articles: one on
Victa’s place in world-class mower design; and the other about
Victa’s Red Telephone.

In context, this June Issue is three-quarters the way through the
1962-63 season … meaning the focus would not be on lawnmowers;
but on Victa and dealer news.

At this time Victa was at its greatest – expanding into international
markets and engaged in aviation and telephony. Amazing.

Page 1 has the obligatory article on the Victa Airtourer, this time touring
Queensland and New Zealand. However, the lead article was on how Victa
led the world in domestic lawnmower design at that time. A fair statement
– in my view…

Page 2 is devoted to the Red Telephone, A Victa Project whereby the
Victa Telephone Company [VTC] would lease phones [made in Japan] to
public and private enterprises. These were made available in public and
commercial locations [e.g., shopfronts, restaurants, …] and installed and
maintained by the Australian Telecommunications Commission [ATC].


SOURCE: http://redphone.com.au/

Page 3 presents dealer news – with a feature on Alfred Harrap & Sons
of Launceston, and a mention about Hedley Cole of Devonport, Tasmania.

Internationally, there is a feature on Victa’s expansion into the Malaysian
market. Another article is on improvements to Victa’s Adelaide and
Melbourne Branch offices.

Page 4 follows the usual format: here with Service Guide No 15
[4-stroke Zenith Carby], the somewhat funny Short Cuts and cartoon Victa Wise …

TO BE CONTINUED …